E-commerce Mastery
Welcome to our e-commerce training designed for small and medium-sized business owners in Hammersmith and Fulham, London!
Boost your online business with our easy-to-follow workshops.
Who is it for?
If you’re a business owner looking to build an online shop, our workshop is perfect for you! Whether you’re new to this or an established business, we’ve got practical tips and skills to help your business thrive online.
Our friendly team of professionals will share the insights and tools you need to navigate the tech world. You will learn all the ins-and-outs required to elevate your businesses’ online presence to the next level.
This training is exclusively available to residents and businesses in the London Borough of Hammersmith and Fulham. We’re excited to connect with you empower your journey into e-commerce success.
Furthermore, we provide recommendations on integrating innovative technologies to stay ahead in the digital marketplace. Practical guidance is also offered on adopting new tools and platforms to streamline your e-commerce operations. Our exclusive sessions focus entirely on your business needs, ensuring a thorough understanding and strategic planning for the future. This empowers you to navigate the dynamic e-commerce landscape with confidence.
Training Program
There are three workshops that run on Tuesdays, starting 6th Feb 2024, from 11:00 am to 1:30 pm covering: E-commerce Essentials, Digital Marketing and Customer Engagement & Advanced Topics and Growth Strategies. This includes a lunch at the end to allow for networking.
Workshop 1: – 6 February 2024, 11:00 am to 1:30 pm
E-commerce Essentials
- Introduction to E-commerce – Overview of the e-commerce landscape. Importance of an online presence for small businesses.
- Website Development and Platform Selection – Creating a user-friendly website and evaluating e-commerce platforms – WooCommerce, BigCommerce and Shopify.
- Product Listing and Catalogue Management. Optimising product descriptions and images and inventory management and categorisation.
- Payment Processing and Legal Considerations – Setting up secure payment gateways. Understanding e-commerce regulations and compliance.
Workshop 2: – 5 March 2024, 11:00 am to 1:30 pm
Digital Marketing and Customer Engagement
- Digital Marketing Strategies – Developing a digital marketing plan. Exploring different online marketing channels.
- Search Engine Optimisation (SEO) and Content Marketing – Optimising websites for search engines and creating engaging content and blog posts.
- Social Media Marketing (SMM) for business and Email Marketing. Building email subscriber lists.
- Customer Service and Analytics – Providing exceptional customer service online. Using analytics tools to measure performance.
Workshop 3: – 16 April 2024, 11:00 am to 1:30 pm
Advanced Topics and Growth Strategies
- Cybersecurity and Mobile Optimisation
- Conversion Rate Optimisation (CRO) and Customer Relationship Management (CRM) – Improving website usability. Implementing CRM systems for customer management.
- Strategies for business scaling.
- Exploring local SEO and online-to-offline integration.
Mentoring Sessions
After attending the workshops, you are able to book on our 1-2-1 mentoring sessions. These will last an hour on average. You will be able to specify a preferred day and time.
This comprehensive service includes:
Detailed Analysis
- A thorough analysis of your business to comprehend its distinctive challenges and opportunities.
- Examination of your current online presence to identify areas for improvement.
Strategic Planning
- Crafting strategies to optimise your e-commerce platform and enhance online visibility.
- Expert guidance on improving user experience to drive customer engagement.
Collaborative Approach
- Active collaboration with our experts to align e-commerce strategies with your business goals.
- Tailored advice on leveraging social media platforms for effective online marketing.
Where & When
Where: 184 Shepherds Bush Road
When: Tuesdays, 16th April 2024, from 11:00 am to 1:30 pm
